She is Important
Change Starts with AppreSHEation
Our emoji-like, social media/engagement platform AppreSHEation, aims to build an authentic community in emotionally compelling ways.
AppreSHEation makes the notion of gratitude, acknowledgment, and respect as unforgettable as it is unique.
It's simple, yet charming brand identity reminds us that we need to do better for the women we know, women we don’t know, or women that haven't been born yet, because our actions may impact them in some meaningful way.
Background
Inequality
Natural differences exist between men and women.
Gender role expectations and stereotypes lead men and women on different paths, including differences in education choices, job preferences, work experience, hours worked, and breaks in employment.
With no differences between men and women in general intelligence, in many cultures, women are still viewed as inferior, weak, and best suited for childcare in comparison to men.
Inequality Leads to Discrimination
and Abuse
About 1-in-5 employed women in the U.S. (22%) say they have been sexually harassed at work
Nearly 4-in-10 working women (42%) say they have experienced gender discrimination at work
A large share of Men in the U.S. (45%) say men face a lot or some pressure to join in when other men talk about women in a sexual way
The Quest for Change
Women empowerment movements like #MeToo and Time’s Up have brought forth public conversations about women’s issues around the world. In doing so, they have elevated the global consciousness surrounding the obstacles women encounter in their daily lives, both personal and professional.
Social change is so much more than an email campaign, more than a trending hashtag and student demonstrations. Most social changes involve a much more sophisticated strategy and engaging ideological components.
“It’s Important.
She’s Important.
Women bring life to the world, both literally and figuratively. We’re all surrounded by important women in our lives like a mother, sister, teacher, mentor, and friend.
Women are a blessing for all.”
– Ernesto Figueroa